SPENCER TRACY - COLLEEN MOORE "THE POWER AND THE GLORY" 1934 MOVIE HERALD

Description

Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920's and the late 1930's. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title: EL PODER Y LA GLORIA
Original Title: THE POWER AND THE GLORY
Year / Country: 1933 - USA
Company: Fox
Director: William K. Howard
Starring: Spencer Tracy, Colleen Moore, Ralph Morgan, Helen Vinson, Philip Trent, Henry Kolker, Sarah Padden, J. Farrell MacDonald
Size (unfolded): 223 mm x 160 mm
Condition: Excellent
Ref #: B-152
Herald advertises this film as shown at CINE DORE from Uruguay on Saturday, October 14, 1934
Comments:
The Power and the Glory is a 1933 pre-Code film starring Spencer Tracy and Colleen Moore, written by Preston Sturges, and directed by William K. Howard. The picture's screenplay was Sturges' first script, which he delivered complete in the form of a finished shooting script, for which he received ,500 (9,900 today) and a percentage of the profits. Profit-sharing arrangements, now a common practice in Hollywood, were then unusual and gained Sturges much attention.
The film, told through flashbacks, was cited by Pauline Kael in her essay "Raising Kane", as a prototype for the narrative structure of Citizen Kane (1941). (Screenwriter Herman J. Mankiewicz, who along with Orson Welles won an Oscar for the screenplay of Citizen Kane, was a friend of Sturges.)
The Power and the Glory was loosely based by Sturges on the life of C. W. Post, his second wife's grandfather, who founded the Postum Cereal Company, which later became General Foods. Like Tom Garner, the lead character of the film, Post worked his way up from the bottom, and ended his own life. Otherwise, according to Sturges, their lives did not correspond.
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