LORETTA YOUNG WARNER BROTHERS "THE SHOW OF SHOWS" 1931 MOVIE HERALD

Description

Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920's and the late 1930's. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title: LA REVISTA DE LAS REVISTAS
Original Title: THE SHOW OF SHOWS
Year / Country: 1929 - USA
Company: Warner Brothers
Director: John Adolfi
Starring: John Barrymore, Mary Astor, Richard Barthelmess, Jack Buchanan, Chester Conklin, Dolores Costello, Douglas Fairbanks Jr, Louise Fazenda, Beatrice Lillie, Myrna Loy, Chester Morris, Ann Sothern, Ben Turpin, H. B. Warner, Loretta Young.
Size (unfolded): 350 mm x 225 mm
Condition: Very Good (Scotch tape marks at corners)
Ref #: C-43
Herald advertises this film as shown at CINE PETIT REX from Uruguay on Thursday, August 6, 1931
Comments:
The Show of Shows is a 1929 American pre-Code musical revue film directed by John G. Adolfi and distributed by Warner Bros. The all talking Vitaphone production cost 0,000 and was shot almost entirely in Technicolor.
The Show of Shows was Warner Bros.' fifth color film. It featured most of the contemporary Warner Bros. film stars, including John Barrymore, Richard Barthelmess, Noah Beery Sr., Loretta Young, Dolores Costello, Bull Montana, Myrna Loy, Chester Conklin, Douglas Fairbanks Jr., Tully Marshall, Nick Lucas, and Betty Compson.
The film was styled in the same format as the earlier Metro-Goldwyn-Mayer film The Hollywood Revue of 1929. The high budget of the film meant that although it performed well at the box office, it did not return as much profit as The Hollywood Revue of 1929. The Show of Shows was originally meant to be and advertised as being an all-color talking movie; however, twenty-one minutes were in black and white­17 minutes of the first part and the first four minutes of part two.
The film features nearly all the stars then working under contract at Warner Bros. Virtually all the performers shown would vanish from the studio by 1931, after tastes had shifted owing to the effects of the Great Depression, which began to be felt late in 1930.
The Show of Shows features many of the performers who were popular in silent movies mixed in with hand-picked stage stars and novelty acts. The emcee of the film was Frank Fay, who performed in the style of barbed sarcasm. In an era of almost naive optimism, he stands out as a witty devil's advocate.
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