GINGER ROGERS - FRED ASTAIRE "TOP HAT" 1936 CLASSIC MOVIE HERALD

Description

Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920's and the late 1930's. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title:
SOMBRERO DE COPA
Original Title:
TOP HAT
Year / Country:
1935 - USA
Company:
R.K.O. Radio Pictures
Genre:
Musical
Director:
Mark Sandrich
Starring:
Fred Astaire, Ginger Rogers, Edward Everett Horton, Erik Rhodes, Eric Blore, Helen Broderick, Lucille Ball
Size (unfolded):
300 mm x 224 mm
Condition:
Very Good + (Tiny tear at bottom border, bottom left corner very lightly cropped, not affecting either artwork and/or text)
Ref #:
J-28
Herald advertises this film as shown at
REX THEATRE
from Uruguay on
Saturday, April 25, 1936
Comments:
Top Hat is a 1935 American musical screwball comedy film in which Fred Astaire plays an American tap dancer named Jerry Travers, who comes to London to star in a show produced by Horace Hardwick (Edward Everett Horton). He meets and attempts to impress Dale Tremont (Ginger Rogers) to win her affection. The film also features Eric Blore as Hardwick's valet Bates, Erik Rhodes as Alberto Beddini, a fashion designer and rival for Dale's affections, and Helen Broderick as Hardwick's long-suffering wife Madge.
The film was written by Allan Scott and Dwight Taylor. It was directed by Mark Sandrich. The songs were written by Irving Berlin. "Top Hat, White Tie and Tails" and "Cheek to Cheek" have become American song classics. It has been nostalgically referred to ­ particularly its "Cheek to Cheek" segment ­ in many films, including The Purple Rose of Cairo (1985) and The Green Mile (1999).
Top Hat was the most successful picture of Astaire and Rogers' partnership (and Astaire's second most successful picture after Easter Parade), achieving second place in worldwide box-office receipts for 1935. While some dance critics maintain that Swing Time contained a finer set of dances, Top Hat remains, to this day, the partnership's best-known work. Top Hat was selected for preservation in the United States National Film Registry by the Library of Congress in its second year, 1990, as being "culturally, historically, or aesthetically significant".
Plot:
An American dancer, Jerry Travers (Fred Astaire) comes to London to star in a show produced by the bumbling Horace Hardwick (Edward Everett Horton). While practicing a tap dance routine in his hotel bedroom, he awakens Dale Tremont (Ginger Rogers) on the floor below. She storms upstairs to complain, whereupon Jerry falls hopelessly in love with her and proceeds to pursue her all over London.
Dale mistakes Jerry for Horace, who is married to her friend Madge (Helen Broderick). Following the success of Jerry's opening night in London, Jerry follows Dale to Venice, where she is visiting Madge and modelling/promoting the gowns created by Alberto Beddini (Erik Rhodes), a dandified Italian fashion designer with a penchant for malapropisms.
Jerry proposes to Dale, who, while still believing that Jerry is Horace, is disgusted that her friend's husband could behave in such a manner and agrees instead to marry Alberto. Fortunately, Bates (Eric Blore), Horace's meddling English valet, disguises himself as a priest and conducts the ceremony; Horace had sent Bates to keep tabs on Dale.
On a trip in a gondola, Jerry manages to convince Dale and they return to the hotel where the previous confusion is rapidly cleared up. The reconciled couple dance off into the Venetian sunset, to the tune of "The Piccolino"
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