GINGER ROGERS - FRED ASTAIRE "FOLLOW THE FLEET" 1936 MUSICAL MOVIE HERALD

Description

Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920's and the late 1930's. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title:
SIGAMOS LA FLOTA
Original Title:
FOLLOW THE FLEET
Year / Country:
1936 - USA
Company:
R.K.O. Radio Pictures
Genre:
Musical
Director:
Mark Sandrich
Starring:
Fred Astaire, Ginger Rogers, Randolph Scott, Harriet Hilliard, Betty Grable, Lucille Ball, Tony Martin.
Size (unfolded):
297 mm x 217 mm
Condition:
Very Good (Right edge worn showing several tears, bottom right corner creased, top right corner lightly cropped not affecting either artwork and/or text)
Ref #:
J-29
Herald advertises this film as shown at
CINE APOLO
from Uruguay on
Saturday, August 29, 1936
Comments:
Follow the Fleet is a 1936 American RKO musical comedy film with a nautical theme starring Fred Astaire and Ginger Rogers in their fifth collaboration as dance partners. It also features Randolph Scott, Harriet Hilliard, and Astrid Allwyn, with music and lyrics by Irving Berlin. Lucille Ball and Betty Grable also appear, in supporting roles. The film was directed by Mark Sandrich with script by Allan Scott and Dwight Taylor based on the 1922 play Shore Leave by Hubert Osborne.
Follow the Fleet was extremely successful at the box office, and during 1936, Astaire's recorded versions of "Let Yourself Go", "I'm Putting all My Eggs in One Basket", and "Let's Face the Music and Dance" reached their highest positions of 3rd, 2nd, 3rd respectively in the US Hit Parade. Harriet Hilliard and Tony Martin made their screen debuts in this film. RKO borrowed Randolph Scott from Paramount and Astrid Allwyn from Fox for the production.
Plot:
Seaman "Bake" Baker and Sherry are former dance partners, now separated, with Baker in the Navy and Sherry working as a dance hostess in a San Francisco ballroom, Paradise.
Bake visits the ballroom with his Navy buddy "Bilge" during a period of liberty, reuniting with Sherry (but costing her job), while Bilge is initially attracted to Sherry's sister Connie. When Connie begins to talk about marriage, Bilge quickly diverts his attention towards a friend of Sherry's, Iris, a divorced socialite.
The sailors return to sea while Connie seeks to raise money to salvage her deceased sea-captain father's sailing ship. When the boys return to San Francisco, Bake attempts to get Sherry a job in a Broadway show, but fails amidst a flurry of mistaken identities and misunderstandings. He redeems himself by staging a benefit show which raises the final seven hundred dollars needed to refurbish the ship – although he has to jump ship in order to do so. Bilge, now a Chief Petty Officer, is ordered to locate and arrest him, but allows Bake to complete the show.
After the concert, Bake and Sherry are offered a show on Broadway, which A.W.O.L. Bake accepts on the proviso that Sherry asks him to marry her. Of course, he first has to be sent to the brig and take his punishment.
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