DOLORES COSTELLO - GEORGE O'BRIEN "NOAH'S ARK" 1930 MOVIE HERALD

Description

Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920's and the late 1930's. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title: EL ARCA DE NOE
Original Title: NOAH'S ARK
Year / Country: 1928 - USA
Company: Sociedad General Cinematográfica
Director: Michael Curtiz
Starring: Dolores Costello, George O'Brien, Noah Beery, Louise Fazenda, Myrna Loy, Ward Bond, John Wayne
Size (unfolded): 265 mm x 172 mm
Condition: Excellent -
Ref #: B-160
Herald advertises this film as shown at TEATRO ESCUDERO from Uruguay on Saturday, December 13, 1930
Comments:
Noah's Ark is a 1928 American epic romantic melodramatic disaster film directed by Michael Curtiz and starring Dolores Costello and George O'Brien. The story is by Darryl F. Zanuck. The film was released by the Warner Bros. studio. It is representative of the transition from silent movies to "talkies", although it is essentially a hybrid film known as a part-talkie, which used the new Vitaphone sound-on-disc system. Most scenes are silent with a synchronized music score and sound effects, in particular the biblical ones, while some scenes have dialogue.
Plot:
After the Great Flood, Noah and his family are seen outside of the Ark praising the Lord, followed by depictions of the building of the Tower of Babel, the worshipping of the golden calf, and then the eve of World War I. During the Great Depression, a bankrupted trader shoots his uncaring stockbroker.
In 1914, American playboy Travis and his New York taxi driver buddy Al are traveling aboard the "Oriental Express" train. Travis helps a pious minister reclaim his seat from a rude fellow passenger. A washed-out bridge causes a deadly derailment. Travis and Al rescue Marie, a German member of a small theatrical troupe, with the help of a prisoner who unhandcuffed himself from a now-dead escort.
At the nearby lodge where they take shelter, fellow survivor Nickoloff, an officer in the Russian Secret Service, tries to sneak into Marie's room. When Travis objects, a fight breaks out, during which Nickoloff is cut on the hand by a bottle he was wielding. They are interrupted by French soldiers, who announce that war has broken out. Travis, Al and Marie sneak away in the confusion and head to Paris together. Travis and Marie fall in love.
When America enters the war, Al enlists as soon as he can. Travis tells him he cannot, as he has married Marie. However, when he later sees Al marching with his unit down the streets of Paris, he impulsively joins up as well. He loses touch with his wife.
Travis and Al meet by chance in the trenches. They are each assigned a squad to attack a machine gun nest holding up the American offensive. Tragically, Travis tosses a hand grenade into the position, not knowing that Al had captured it moments before. Al is fatally wounded, but lives long enough to bid his friend adieu.
Nickoloff spots Marie in a group of dancers entertaining the troops. He threatens to have her arrested as a German spy unless she meets him later. When she tries to sneak away, he carries through his threat, and she is sentenced to face a firing squad. She is comforted by the minister from the train. Travis, who by chance is part of the squad, recognizes her in the nick of time. The couple and others are trapped below a demolished building by a German artillery barrage. The minister compares the war and its flood of blood to the biblical story of Noah's Ark.
The film reverts to that time, with the actors playing second roles. King Nephilim has converted his subjects into worshippers of the god Jaghuth. Only Noah and his family remain faithful to Jehovah. Following Jehovah's command, Noah and his three sons begin building the Ark on a mountainside.
Nephilim orders the sacrifice of the most beautiful virgin in his realm to his god in a month. His soldiers choose Miriam, a handmaiden of Noah's. When Noah's son Japheth tries to save her, he is blinded and set to labor turning a stone-mill with other prisoners. Just as Miriam is about to be slain, Jehovah unleashes his wrath, with the great flood destroying and drowning everything in its path. Among the chaos, Japheth, freed from his chains, finds and carries Miriam back to the Ark, where Jehovah restores his sight. Nephilim tries to climb aboard the Ark, only to have the door slam on his hand, inflicting the same injuries Nickoloff suffered.
Returning to World War I, the trapped group is freed. Soon after they emerge, they learn that the Armistice has been signed and the war is over.
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