CONSTANCE BENNETT - LOWELL SHERMAN "WHAT PRICE HOLLYWOOD?" 1933 MOVIE HERALD

Description

Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920's and the late 1930's. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title: EL PRECIO DE LA FAMA
Original Title: WHAT PRICE HOLLYWOOD?
Year / Country: 1932 - USA
Company: R.K.O. Pathe Picture
Director: George Cukor
Starring: Constance Bennett, Lowell Sherman, Neil Hamilton, Gregory Ratoff, Brooks Benedict, Louise Beavers, Eddie Anderson
Size (unfolded): 238 mm x 167 mm
Condition: Excellent
Ref #: B-148
Herald advertises this film as shown at CINE DORE from Uruguay on Thursday, July 13, 1933
Comments:
What Price Hollywood? is a 1932 American pre-Code drama film directed by George Cukor and starring Constance Bennett with Lowell Sherman. The screenplay by Gene Fowler, Rowland Brown, Jane Murfin, and Ben Markson, is based on a story by Adela Rogers St. Johns and Louis Stevens. The picture's supporting cast features Neil Hamilton, Gregory Ratoff, Brooks Benedict, Louise Beavers and Eddie "Rochester" Anderson.
Plot:
Brown Derby waitress Mary Evans (Constance Bennett) is an aspiring actress who has an opportunity to meet film director Maximillan Carey (Lowell Sherman) when she serves him one night. He is very drunk but is charmed by the young girl, and he invites her to a premiere at Grauman's Chinese Theatre. Adhering to his policy of living life with a sense of humor, he picks her up in a jalopy rather than a limousine and then gives the parking valet the car as a tip.
Max takes Mary home with him after the event, but the next morning remembers nothing about the previous night. She reminds him he promised her a screen test and expresses concern about his excessive drinking and flippant attitude, but he tells her not to worry.
Mary's first screen test reveals she has far more ambition than talent, and she begs for another chance. After extensive rehearsals, she shoots the scene again, and producer Julius Saxe (Gregory Ratoff) is pleased with the result and signs her to a contract. Just as quickly as Mary achieves stardom, Max finds his career on the decline, and he avoids a romantic relationship with her for fear she will be caught up in his downward spiral.
Mary meets polo player Lonny Borden (Neil Hamilton). He genuinely loves her and, although he is jealous of the demands made on her by her career, he convinces her to marry him, against Julius and Max's better judgment. Lonny becomes increasingly annoyed by the dedication of his movie star wife to her work, and finally walks out on her. After their divorce is finalized, Mary discovers she is pregnant.
Mary wins the Academy Medal for Best Actress, but her moment of glory is disrupted when she's called upon to post bail for Max after he's arrested for drunk driving. She takes him to her home, where he wallows in self-pity despite her encouragement. Later, alone in Mary's dressing room, he stares at his dissolute image in the mirror and compares it to a photograph of himself in earlier days. Having stumbled on a gun in a drawer, he kills himself with a bullet to the chest.
Mary becomes the center of gossip focusing on Max's suicide. Hoping to heal her emotional wounds, she flees to Paris with her son and reunites with Lonny, who begs her to forgive him and give their marriage another chance.
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